MTV Networks approached The DMCI to update all their corporate stationery. The project required us to bring the MTV brands under the one network banner whilst still reflecting the vibrancy of the platform.

Working closely with MTV Creative Director Sven Müller, we developed a core graphic language and overarching image that would carry across all media. The first installment was a large format poster. The business cards and letterheads were derived from this core image. Always conscious of sustainable practice and lessening a businesses impact, we developed a sticker system which can be utilised across all other stationery needs, such as comp slips and various labeling.

The result is a sophisticated yet vibrant brand update that provides the corporate needs whilst maintaining the youthful edge of the channels.

CLIENT
MTV Networks
MTV Creative Director - Sven Müller